About

Strength. That’s the meaning behind our iconic Two Horses logo - and it still resonates today, more than a century since it was first branded into a leather patch of 501® jeans in 1886. When Levi Strauss co-invented the blue jean in 1873, he didn’t know that he was creating a global brand that would become known for self-expression and classic American cool. And that’s the beauty of the Levi’s® story.

No matter how you say it, every piece of Levi’s® clothing embodies a sense of craft and quality - from the classic fit of Levi’s® 501® jeans to the refined details of Levi’s® Made & Crafted collection. For us, craftsmanship translates to design with purpose. From fabric to stitching, here’s just a slice of how Levi’s® products are crafted with care.